About Our Team

McCormick & Winter has over 25 combined years of experience in marketing and web development. With backgrounds in marketing, writing and programming, we can help invent or re-invent your business presence in the online arena with cutting-edge technology on the front and back ends.

From the Blog

M&W recently attended the Drupalcon conference in SF and had a chance to sit in on a few really interesting sessions....
The McCormick & Winter team is on the road to recovery from three intense days of Drupalcon San Francisco.  Though we...

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One of our websites (apartfromwar.com) was featured on NPR! http://www.npr.org/templates/story/story.php?storyId=129258578
We launched http://AlpenglowExpeditions.com last night! Check out the amazing photography, slick design, videos, blogs & detailed trip info.

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5 Things We Discovered at Drupalcon 2010

The McCormick & Winter team is on the road to recovery from three intense days of Drupalcon San Francisco.  Though we hope to share more of what we discovered on this blog in the coming weeks, the highlights that come immediately to mind are these:

Why External Links Shouldn’t Open in a New Window

The debate over external links automatically opening in a new window goes far back.  For many years, giving links their own window was considered a crime almost as grievous as ambushing visitors with a pop-up window (i.e. a window that automatically comes up without the user clicking an external link).  Then, seemingly out of nowhere, browsers developed tabs, allowing users to open multiple web pages at once in what was actually a single browser window.  Web addicts around the world cheered for joy; many developers pronounced the opening of external links in a new window an official best practice.

Do You Need a Mobile Website?

In a previous post, we stressed the importance of developing for different screen resolutions; you may have noticed that we conveniently dodged any meaningful discussion of the true screen resolution demon, namely, the mobile device (it even sounds slightly sinister, come to think of it).  In this post, we’re back for revenge.

Screen Resolution Made Easy

Everything you need to know about screen resolution and how it affects the way people see your website.

What Your Website Can Do Without, Part 2: Cluttered Content

The only thing worse than a website that doesn’t have what users are looking for is a website that does but makes it all but impossible to find.  Here are some tricks for keeping your site neat and easy to use.

5 Reasons Why You Should Use Drupal

If you’re considering building a site that doesn’t have a content management system (CMS), we’ve got news for you: it’s not the ‘90s anymore, kid.  But assuming you’re not stuck in the last ice age, exactly which CMS, of the hundreds of options out there, should you be using?  Alas, there is probably no single right answer, but here are the reasons we like and use Drupal and think you should too.

Knowing Your Audience: How To Get A User-Centered Website From Your Developer

Even if you’re not already familiar with the concept of user-centered design (UCD), you’d probably rattle off a pretty good definition if we asked you to hazard a guess.  In short, it involves keeping the end user of a product – be it a website, a car, or an ATM card – in mind through every single step of the design process, then mercilessly testing the 'finished' product on real users and tweaking it based on their responses.

What Your Website Can Do Without, Part 1: The Flash Intro

Before we begin, let’s be clear on one thing: Flash is not inherently evil.  On the contrary, many websites owe their usability and original design to Flash.  It’s only when Flash technology falls into the wrong hands that things can go badly, badly awry.